Hellmann’s Smart Jar

The average fridge in the UK is set 2°C too warm. This causes food to spoil 3 days faster and costs the average British family £780 a year.

On top of this, a whopping 87% of UK households do not own a smart fridge, which means they’re unaware when their fridge is too warm.

Using thermochromic labels, we launched a Hellmann’s jar that outsmarts food waste, and is just as smart as a smart fridge. Minus the bloated price tag.