DOve - Cost of beauty

Social media has put an entire generation at risk, with 3 in 5 kids suffering from mental health issues. To bring a sense of urgency around the issue, we told the story of Mary using her own photos, videos, and diary entries. But this isn’t just Mary’s story, it’s the story of a million other girls. Despite the social platforms trying to ban our film and stop its paid reach, the global film exploded and was organically backed by three US Senators, New York Times bestselling authors, doctors and professors. In just ten days, it become the most shared Dove film of all-time.

Mary was invited to the White House after our campaign.